Thirty nine per cent of SMEs believe they will lose out to larger retailers this Christmas, with a study conducted by retail analysts Conlumino, in partnership with InPost , indicating that shoppers are set to allocate just 13.2 per cent of their Christmas spend to small or medium sized enterprises.
The study, which included a poll of UK SMEs, found that the failure of SMEs to offer click and collect could cost them as much as £200m. The poll found that the service, offered by just 18 per cent of SMEs, is expected to account for £700m of the anticipated £8.5bn Christmas spend. Almost a third of consumers are expected to take advantage of click and collect services offered by retailers.