Mail more valued than email, finds Royal Mail

Experiments by Royal Mail found people value something 24 per cent more highly when they can see and touch it compared to when they can see only.

And 55 per cent of those in the study by Royal Mail MarketReach said that mail gives them a better impression of the company compared to 25 per cent for email. In addition, 57 per cent of respondents said that receiving mail makes them feel more valued while only 17 per cent said the same for email.